Serge Ayer

Serge Ayer

Professor of Computer Science and Communication Systems

Haute école d'ingénierie et d'architecture de Fribourg


Serge Ayer is a full time professor in the “ Computer Science Communication Systems” faculty of the the “ Haute école d’ingénierie et d’architecture” of Fribourg.

Serge Ayer received the M.Sc. degree in Computer Science from ETHZ in 1991 and the Ph.D. in Communications Systems from EPFL in 1995. In 1998, he co-founded Dartfish, a spin-off from EPFL and a Swiss company delivering video-based solutions to the sports and education markets worldwide. He was member of management and CTO of the company for about 20 years. In 2010, he also co-founded Vidinoti, another startup from EPFL developing location-based augmented reality solutions. He was the CEO of the company until 2014 and its chairman since 2015. He is now Professor at the University of Applied Sciences of Western Switzerland in Fribourg.

During the past 20 years, he was active in developing and managing projects in the areas of computer vision, cloud-based and Internet of Things based solutions. He is the author of more than 15 patents for EPFL, Dartfish and Vidinoti. His current research projects are focusing on Internet of Things and localization systems.


  • Embedded Systems and Internet of Things
  • Localisation systems
  • Scientific computing
  • Cloud Computing
  • Programming languages


  • Ph.D. in Communication Systems, 1995

    Swiss Federal Institure of Technology, Lausanne (EPFL)

  • Dipl. Informatik-Ing. (Ms.S. in Computer Science), 1991

    ETH Zürich

  • Certificat Professionel de Musique, 1986

    Conservatoire de Musique, Fribourg

  • Maturité Type C (scientific), 1983

    Collège St-Michel, Fribourg


Positioning systems

Embedded systems

Wireless communication systems








Professor and Researcher

Haute école d’ingénierie et d’architecture

Sep 2014 – Present Fribourg
  • In charge of research projects in the field of augmented reality, positioning systems and Internet of Things.
  • Lectures in Programming and Internet Of Things.
  • Member of the Applied Research Institute for Smart and Secure Systems.


Vidinoti SA

Jul 2014 – Present Fribourg
  • Chairman of the company, in charge of tasks for defining the company and product strategy, as well as tasks related to finance and funding.

CEO, co-founder

Vidinoti SA

Jul 2010 – Jun 2014 Fribourg
  • In charge of the development of the company, including development of patents and of the Augmented Reality, a platform including an Internet application for content creation and a sdk for the development of mobile applications by 3rd parties

Scientific collaborator


Jan 2009 – Jan 2010 Lausanne
  • In charge of augmented reality related projects and of the Montreux Jazz Festival archiving project.

CTO, co-founder

Dartfish SA

Jan 1999 – Aug 2016 Fribourg
  • In charge for the development of all software and hardware products of the company. In charge of research projects in cooperation with academic partners.

First assistant


Oct 1996 – Dec 1998 Lausanne
  • In charge of supervising student and research projects and of coaching Ph.D. students.

Data mining Solutions Specialist


Sep 1995 – Sep 1996 Geneva/Zurich

Visiting Researcher


Apr 1994 – Jul 1994 San Jose, California
  • Visiting researcher collaborating on the QBIC (Query By Image Content) project.


Emmy Awards: StroMotion wins the Emmy for the George Wensel Outstanding Innovative Technical Achievement Award

StroMotion, a technology developed by Dartfish, wins an Emmy Award through NBC Olympics coverage

Featured Projects

Smart Connected Building

Solution for an autonomous sensor network


Development of a universal positioning system


A private Low Power Wide Area Network